Jan 14, 2025
By:Emily Harper
Have you been wondering how to collect customer reviews for your small business but aren’t sure where to start?
Well, it’s time to stop wondering and start asking! With this step-by-step guide, requesting reviews has never been easier.
This guide will cover the importance of customer reviews, how to ask for them, and how to use the feedback you collect to grow your business.
Customer reviews aren’t a nice-to-have—they’re a must-have. Here’s why:
Reviews are the new word-of-mouth marketing. When people see reviews of your business, it helps establish trust with potential customers. Happy customers will rave about your business, and when they do, it increases the chances of them returning and recommending your business to friends and family.
Imagine you’re at a food festival with dozens of identical food vendors. Which one are you more likely to try? The one with a long line and a banner that says “BEST FISH & CHIPS” or the one with no one in line and a banner that says “Fresh Fish & Chips”?
Collecting high-quality reviews is equivalent to having a long line of customers. The more positive reviews you receive on Google, Yelp, and Facebook, the more convinced others are to try out your business.
Here’s how it works: Google wants to show the most trusted and relevant results for search queries. When you collect reviews and maintain a high star rating, it tells Google that your business is trusted and relevant. This increases your chances of ranking higher in search results and attracting more customers.
Customer reviews are not just for customers—they’re a goldmine for you, too! Reviews offer unfiltered feedback about your business.
Are you providing exceptional customer service? Do you have a product that needs tweaking? Reviews give you a clear picture of what is working and what is not. Use the feedback to improve your offerings and make data-driven decisions about what to offer or promote next.
Happy reviews don’t just attract attention; they drive conversions. According to a study by BrightLocal, 50% of consumers trust online reviews as much as personal recommendations.
When potential customers see reviews of your business, they’re more likely to buy from you, book your service, or subscribe to your newsletter.
Timing is everything, right? When it comes to asking customers for reviews, timing is crucial. So, when is the right time to ask?
Generally speaking, the best time to ask is after a positive interaction, such as:
Timing is everything when asking for reviews. If you ask right away or wait too long, your request might be ignored. Instead, follow up a day or two after their experience when it’s still fresh in their mind.
Not all review sites are created equal. Choose the ones that make the most sense for your business:
Giving customers options and letting them choose the platform they’re most comfortable with will increase the chances of them leaving a review of your business.
When asking customers for reviews, make them feel respected and comfortable. Then, simplify the process by:
When you make it easy for customers to leave reviews, they’re more likely to do so. A little effort on your part will go a long way in collecting those happy reviews!
Collecting customer reviews doesn’t have to be intimidating. With these simple and effective strategies, you’ll make it easy for customers to leave reviews and help your business thrive.
Check out these three easy and approachable ways to ask them to review their experience.
Email is one of the most effective ways to ask for reviews, especially when it’s personal and heartfelt.
Here’s how to word it:
Bonus: Here’s an example email template to get you started (feel free to modify it to fit your style)!
Subject: We’d Love Your Feedback!
Hi [Customer Name],
Thank you for choosing [Your Business]! Your feedback is invaluable to us and helps other customers make informed decisions. If you have a moment, we’d be so grateful if you could share your experience.
Click [here] to leave a quick review—it’s quick, and we truly appreciate it!
Thanks again for your business,
[Your Business Team]
That’s it! A simple, heartfelt email asking for customers' feedback and making it easy for them to leave a review.
You can also set up automated review requests to save time and effort. Apps like Wix Reviews or your email marketing platform can help you send a thank-you email after a purchase.
Make sure to include step-by-step instructions and a direct link to leave a review. If they don’t respond, you can always send a follow-up email a few days later as a gentle nudge.
Automation saves time and effort, and you’ll collect valuable feedback over time.
Social media is a great place to ask for reviews in a lighthearted and engaging way:
Social media is all about casual and lighthearted interactions, making it easy for customers to engage.
If you interact with customers face-to-face, such as at a checkout counter or after completing a service, take a moment to ask for their feedback.
Keep it casual and polite like this:
“We’d love to hear your feedback! If you have a moment, we’d be so grateful if you could leave a review.”
You might even hand them a business card with a QR code that takes them directly to your review page.
Personal interactions resonate deeply with customers, and they’re more likely to follow through when they feel appreciated.
Thank customers for their feedback, and let them know how much you appreciate their support. Whenever possible, personalize your response by including the customer’s name and any information that you can remember about your interaction.
Example:
“Thank you for your kind words, [Customer Name]! We’re so happy you loved [specific product/service]. We can’t wait to see you again soon!”
Bad reviews happen. So when they do, make sure that you stay calm and respond professionally.
Here are the steps you can take:
Example:
“Oh \[Customer Name\], we’re so sorry that happened. We want to help make it right. Please contact us at \[contact info\].”
1. Incentivize: Offer customers small incentives, such as discounts, exclusive offers, or entries into a giveaway, in exchange for reviews.
2. Consistent Follow-Ups: Collect reviews consistently by following up with customers after a purchase or service.
3. Make It Easy: Add direct review links to your website, email footers, and printed receipts/invoices.
You got the reviews—now what? It’s time to show them off! Here are a few places you can highlight your customer’s feedback.
Your Website: Showcase reviews on your homepage, product pages, or testimonials section. Be sure to rotate customer quotes to keep them fresh and current.
Social Media: Highlight happy reviews in your posts or stories. Pair them with customer photos (with permission) for a personal touch.
Email Marketing: Sprinkle happy review snippets throughout your email campaigns to establish trust and showcase happy customers.
Customer reviews do more than just provide feedback—they help build trust, boost your visibility, and drive more sales. By learning how to ask for reviews effectively and making the process simple, you can turn customer feedback into a powerful tool for growing your business.
Why wait? Start collecting reviews today and see how positive feedback can take your business to the next level!
Oct 28, 2025 by: Emily Harper
Oct 14, 2025 by: Emily Harper
Sep 30, 2025 by: Emily Harper
Sep 16, 2025 by: Emily Harper