Your homepage is often the first thing people see when they visit your website. It needs to make an impact right away. According to Forbes, half of internet users base their opinion of a business on its website design. That’s a lot of opportunity for your homepage to deliver a positive first impression.
This guide will help you create a clear, engaging homepage that encourages visitors to explore further. Whether you’re showcasing products, offering services, or promoting your brand, a well-crafted homepage can make all the difference.
A homepage serves multiple roles.
It introduces your business, sets the tone for your brand, and helps visitors find what they’re looking for. Most importantly, it’s the core of your website and it is responsible for guiding visitors toward the next step (e.g., learning more about your offerings, making a purchase, or contacting you).
A good homepage will:
When people land on your homepage, they form an opinion about your business in a matter of seconds—faster than you can say “hello.”
This is exactly why your homepage is so important. If visitors can’t quickly and easily understand who you are and how you can help them, they’ll leave your website without exploring further.
Here are the 5 questions your homepage must answer to make a lasting impression:
People should immediately know what your business is about. This includes your business name, logo, and a short tagline or headline that summarizes your mission.
Your homepage needs to clearly explain your products or services. Avoid industry jargon or complicated wording; keep it simple and to the point.
Your ideal audience should see themselves in your messaging, so it’s important that you clearly explain who your products or services are for.
Be sure to use inclusive language that relates to your audience.
For example: “Busy professionals, wedding planners, and anyone celebrating life’s special moments.”
You’ll want to highlight the value you provide and the problems you solve on your homepage. Solving potential customer’s pain points or presenting unique solutions can help them understand why your business is the perfect fit for them.
People need a reason to stick around and explore, so make sure you give them one!
Your homepage needs to guide people to the next step, whether it’s contacting your business, making a purchase, or subscribing to a newsletter. This is where a strong call-to-action (CTA) comes in.
For example, you can use simple, direct CTAs like:
We’ll go over how to create the perfect CTA for your homepage a little later!
No matter your industry, these elements are a must for a successful homepage:
The homepage headline sets the tone for the rest of your website. In just a few words—ideally 6-12—you can either capture your website visitor’s attention…or not.
But how can you make it stand out so potential customers stick around?
Here are a few tips:
Once you have the perfect headline for your homepage, you can combine it with a clear and descriptive subheadline.
Your subheadline should complement the headline by providing more specifics about what your business offers or how it solves a problem. It should add context, highlight benefits, and guide visitors toward taking action.
For example:
Think of your subheadline as the next step in the conversation—keeping it focused, relevant, and engaging will make all the difference.
Navigation is like the map for your website—it helps visitors find their way and quickly understand what your business offers. And like any map, it needs to be simple.
A straightforward, easy-to-use navigation menu helps visitors find what they’re looking for without frustration.
It may seem like a no-brainer: Why would anyone want to confuse and frustrate website visitors? Well, we don’t think people would intentionally try to make their homepage navigation complex, but sometimes, it’s easy to get so excited about a website design that you forget about its functionality.
You might think that the way your business website looks is the most important thing to focus on, but that isn’t entirely true. In fact, 94% of online users say easy navigation is the most crucial website feature.
So, here’s our professional advice:
Do you remember the KISS (Keep It Super Simple) principle from elementary school? This is a great reminder to keep your website navigation simple. Keeping your homepage navigation simple and clear is the way to go.
Here are a few industry-specific navigation tabs you can use as inspiration:
Home Services
Legal Services
Fitness Studio
Spa and Salon
Retail and E-commerce
Food and Hospitality
Your homepage is a chance to show off your brand’s personality.
Are you quirky and fun or professional and sleek? Whatever your personality is, your homepage should reflect it.
Here are a few ways to make sure your homepage captures your brand personality:
Your logo is often the first thing people recognize, so make sure it’s prominently placed—usually at the top left of the page.
If you’ve created a logo using LOGO.com, you can easily download and place it on your homepage.
Your homepage needs to feel like it belongs to your brand. To do this, use your brand’s color palette consistently across backgrounds, buttons, and text.
Pro Tip: Tools like LOGO.com’s branding kit can help you keep your colors and designs consistent across all your platforms.
The fonts you use should match your brand’s personality.
Is your business trying to capture a sleek, modern feel? Use clean sans-serif fonts.
Want something more traditional? Go with classic serif fonts.
Just be sure to stick to one or two fonts to keep things polished, professional, and readable for all users.
Your homepage should “sound” like your business, so make sure your headlines, subheadlines, and calls to action reflect your tone.
For example:
A fun, approachable brand might say: “Let’s find your new favorite look!”
A professional, service-based brand might say: “Providing trusted solutions for over 10 years.”
The photos and graphics you use should tell your brand’s story and help visitors connect with the message of your brand.
Are you a local coffee shop in a historic downtown location? You may want to feature warm and inviting photos of your shop, complete with steaming mugs of artisan-looking coffee. You might also use pictures that show off your coffee in a to-go cup near local landmarks.
If you run a tech company, you might want to showcase sleek and product-focused images.
Just be sure to think about what resonates with your audience.
People trust recommendations, and your homepage is the perfect place to share them.
Reviews provide social proof, showing potential customers that others have had positive experiences with your business. They act as endorsements from real people, making your business appear reliable and trustworthy. In fact, 85% of users trust online reviews as much as personal recommendations.
In other words, the more you highlight positive reviews from your happy customers, the more potential customers will trust your business.
For example, a simple testimonial from a real customer, “These candles are the best—I’ve bought three already!” can help new visitors feel confident about doing business with you.
Every homepage should guide visitors to the next step, which is where a call to action (CTA) is needed.
The CTA is the next step in your visitor’s journey, so you need to make it easy for them to understand what to do next. If you’re having trouble creating a CTA, ask yourself, "What do I want them to do on my website?"
Then, you can create a clear CTA centered around your goal. Whether it’s “Shop Now,” “Book a Free Consultation,” or “Sign Up for Updates,” your call to action should be clear, easy to find, and actionable.
You won’t just have one CTA on your homepage—you’ll have multiple! Just keep in mind that each CTA should guide your visitors to the same destination. You don’t want to confuse them and lose them! Place it in key areas, like the hero section or just above the footer, to make sure it grabs your visitor's attention.
A clear, well-organized homepage makes it easy for visitors to find what they need and keeps them engaged. Think of it as a roadmap that guides your audience to the most important parts of your website.
Here’s how to structure your homepage for maximum impact:
A homepage header is the top section of a website. It is often the first thing visitors look for when they are ready to explore the site further.
Your header should include:
A hero section is the large, eye-catching area at the top of a website's homepage, just below the header. It’s designed to grab attention immediately and communicate your brand's core message or value proposition.
The homepage elements within your Hero Section are:
A hero image is that big, beautiful visual element that dominates the top of your homepage. Its purpose is to grab the attention of your visitors as soon as they land on your website. Think of it as a visual representation of what your business offers to give visitors a quick understanding of your core message.
Supporting sections of a homepage provide additional details and context about your business, products, or services.
They build on the core message in the hero section and guide visitors toward taking action, such as making a purchase, booking a service, or learning more about your offerings.
Four typical supporting sections of a homepage are:
This section highlights the key advantages of your products or services. You can use bullet points, icons, or brief descriptions to make the benefits clear and easy for visitors to understand.
For example: “Why Choose Us?” with points like "Affordable Prices," "Fast Delivery," and "Sustainable Practices."
Your features section includes your most popular products, offers, services, or new arrivals.
Just be sure to use clear images, short descriptions, and links to product or service pages.
For example: “Our Bestsellers” with clickable product cards.
Your customer reviews support how your business can help solve potential customer’s problems. Be sure to include a mix of quotes, ratings, or even video testimonials.
For example: “What Our Customers Are Saying” with a carousel of reviews or star ratings.
To gain visitors' trust, you can't rely solely on reviews. You need to share your mission, values, and what sets your business apart.
Sharing your brand story helps create a personal connection with visitors and builds your brand identity.
For example: A photo of your team or founder with a brief overview.
A footer is the section at the very bottom of a website's homepage. It is often overlooked but incredibly important for functionality and user experience.
It acts as a final touchpoint, providing important information and links to help visitors navigate your website easily or take additional actions.
A footer typically includes:
LOGO.com x Wix offers pre-designed templates that make it simple to create a professional, polished homepage.
You choose a template tailored to your industry and customize it with your logo, colors, fonts, and images.
It’s a quick and easy way to make sure your homepage looks great and functions smoothly for your online visitors.
Before you begin working on your business's homepage, create a logo using our Logo Maker. Once created, your logo, brand colors, font, and contact information will seamlessly transfer to your website.
Check out this blog post for a complete walkthrough of how to set up your website.
Ace & Tate’s homepage strikes a perfect balance between style and functionality. The top fold features a clean split-screen layout, allowing visuals and text to share the spotlight without competing for attention.
It’s a simple yet striking design that immediately draws you in.
With its motto, “Forget everything you know about insurance,” Lemonade immediately sets a tone that stands out.
This homepage works because it captures attention, builds trust, and reflects the brand’s unique personality—all while ensuring easy navigation and a positive user experience. It’s proof that even industries like insurance can create memorable, effective homepages.
Market on Front’s homepage is a great example of how to keep things clear and organized, especially for a business that wears many hats—a restaurant, artisanal grocery store, coffee shop, and deli all rolled into one.
The site's structured header does the heavy lifting at the top of the page. It includes everything a visitor might need, like links to social media, contact details, and an easy-to-use online ordering system. Everything is right where you’d expect it, making the website simple to navigate.
A well-designed homepage with clear navigation, beautiful visuals, and great messaging will grab attention and inspire action.
When you create a homepage that resonates with visitors you’re not just showing off your business—you’re building a connection that will keep them around, explore, and become a loyal customer. Whether you’re a small business just starting out or looking to refresh your online presence, your homepage can be the difference between a bounce and a sale.
With LOGO.com and Wix, building a website has never been easier. Our drag-and-drop tools and templates make it simple to create a homepage that reflects your brand, communicates your value, and drives results.
Get started now and see how a homepage can turn visitors into customers—and customers into fans.
Oct 28, 2025 by: Emily Harper
Oct 14, 2025 by: Emily Harper
Sep 30, 2025 by: Emily Harper
Sep 16, 2025 by: Emily Harper
