Logos
The logo is the foundation of our brand identity, representing who we are at a glance. Using it consistently builds recognition and trust across all touchpoints.
Main Logos
High Resolution Logo Grayscale
High Resolution Logo Color on Transparent Background
High Resolution Logo Grayscale on Transparent Background
Correct Uses
Examples of correct usage to apply ASOS brand elements properly.
Incorrect Uses
Examples of incorrect usage to avoid and maintain brand integrity for ASOS.
Brand In Action
Real-world examples that show ASOS in action.
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