250 is a distinctive retail experience that captures the spirit of adventure and discovery, offering curated products that resonate with those who find inspiration between the peaks and shores. We bring together quality, authenticity, and local essence to create a shopping journey that celebrates the harmony of nature’s majestic landscapes and the everyday lifestyle. At 250, every item tells a story, inviting customers to explore and connect with the unique character of our region.

Rooted in a deep respect for nature and community, 250 values authenticity and thoughtful curation, ensuring every product aligns with our commitment to quality and meaningful experiences. We believe in fostering connections that transcend commerce, embracing sustainability and local craftsmanship as pillars that guide our decisions and interactions. Our brand lives in the balance between exploration and home, inspiring customers to carry a piece of the peaks and shores with them in their daily lives.