The Design Behind the Trump - Pence 2020 Campaign Logo

Suzy Wagner

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The logo lacks any imagination in design. When I saw that it had easily been “enhanced” to say, “I Pump Penis” I realized how bad it really was. In design, you’ve got to think through all of the evolutions of your logo, how to strengthen and troubleshoot it. The fact that some high school kids were able to adopt a different meaning to this logo shows how poor this design is.

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