The Design Behind the Biden-Harris 2020 Campaign Logo

Suzy Wagner

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The Biden Harris logo achieves 3 things with those 3 bold red lines – which easily evolve the logo from the familiar “E” in Joe to the “E” in Biden, making the logo more versatile. First, it’s “America.” Placed against the rounded D – it immediately evokes the American flag. By selecting the red, they’re connecting with the 13 original colonies – and the unifying spirit that brought them together. The Biden campaign seeks to unify the country. Second, “3” is the brand of his campaign. When the logo is placed over the 2020 it connects with Biden’s pitch. Text 30330. Finally, the shape and size of the red lines suggests motion. Like his frequently mentioned tales of riding the rails, Biden moves us forward. It’s solid in its simplicity.

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