The Design Behind the Biden-Harris 2020 Campaign Logo

Biden/Harris's logo visually communicates the values of Joe Biden's campaign: Bipartisanship, coming together, and a return to normalcy. As far as political logos go, Biden easily had the most conventional logo in this cycle's packed primary field. But his logo succeeds precisely because it communicates that, and it's exactly what voters are looking for right now—coming together and a return to normalcy.