I know a few founders, myself among them, who have made less-than-ideal choices when naming their business the first time around. When I founded my first agency, now parent company to all our projects, we made the mistake of having a name that could be said one of two very different ways — working under the banner of "MGMT Creative" we had clients, connections, and even friends/family all saying it differently. Some folks opted for "M-G-M-T Creative," while others would say "Management Creative." It got so bad that my co-founder and I would eventually forget which we had intended it to be called in the first place. Lucky our newest project, MiniSocial.io, is a d/b/a of MGMT Creative, so we no longer need to suffer through the confusion caused by our previous name.