Many explainer videos or other marketing material have too long of introductions—articles and videos have a long winded introduction and sentences tend to be filled with added fluff. Our video was created to be short, which shows respect for the business owners using the app. Business owners schedules are already filled with enough to-dos; we don’t want to take anymore time away from them.
Our other goal was to show how a business owner actually uses the app. While generic marketing material would have shown one of our many cool features within the app, we wanted the video to really hit the basics.