The one thing you need to start your business is a purpose that is bigger than yourself. And I'm not talking about making money. I'm talking about making a positive impact on our planet. Denzel Washing famously said Don't just aspire to make a living. Aspire to make a difference. And he's 100% right with that. What our planet needs is not yet another company selling products in an attempt to enrich the owner. What we all need are people dedicated to solving actual problems and making our planet a better place.
The beauty: Having a purpose which is bigger than your own wallet drives you to get out of bed in the morning and to stand tall when times get tough. It makes you a more efficient leader, a more successful founder and a better human in general. So when thinking about starting a business, make sure to ask yourself: How does my business benefit others and our planet? What will I proudly tell my grandchildren that I have achieved in this life? It makes all the difference. To you, your employees and your customers.