ez plus is an Apple TV app that enables a business owner to advertise in-store products, known as digital signage, on TV and display news content in-between store product photos. By displaying news content, small businesses removed the need to order cable; a savings of $70/month. ez plus’ creators wanted the app to be free since the service is targeted towards mom & pop shops and money is often tight, especially now. Other digital signage apps and services aren't free, charge monthly fees, or are too challenging for mom & pop shops to install. ez plus is a simple app--just like the apps on your phone, but for the TV.