From a marketing perspective, before you start a business it's best to first establish your Brand’s Personality then Determine your Audience. This
will will help you effectively market and brand your business. Just like you, your brand has a personality, and, like you, your brand will attract a certain type of individual. Next, get crystal clear as to who you are talking to and who your target is. If you don’t you will waste both time and money chasing people who aren’t really sure if they want to work with you and this is the fastest way to get ‘burnt out”. Once you've done both, you can now proceed to to design your logo, choose your colors etc as well as market and promote your business the right way.