YULIANAAYU.ID Brand Guidelines

Yulianaayu.id is a contemporary Indonesian fashion label blending timeless craftsmanship with modern silhouettes to create versatile wardrobe staples for the style-conscious woman. We champion locally sourced materials and hand-finished details—offering thoughtfully designed pieces that balance effortless comfort with refined aesthetics, so customers feel confident and uniquely themselves every day.

At Yulianaayu.id we value authenticity, sustainability, and thoughtful design: we craft clothing that respects local artisans and the environment while prioritizing quality and wearability. Our choices are guided by a commitment to ethical sourcing, enduring style over fleeting trends, and a customer-first approach that treats every purchase as a relationship—creating garments that empower individuals and honor the stories behind each stitch.