YK THRIFT Brand Guidelines

YK THRIFT curates high-quality, on-trend secondhand fashion for style-conscious shoppers who value sustainability without sacrificing sophistication. We hand-select each piece for condition, provenance, and style—offering a rotating edit that delivers boutique curation at thrift-market prices. Secondhand, First Class Fashion is more than a slogan: it’s our promise to make conscious, elevated wardrobes accessible.

YK THRIFT is rooted in respect for craftsmanship, mindful consumption, and inclusive style. We honor the stories behind garments by preserving quality and transparency, guide customers toward smarter choices with expert curation, and cultivate a welcoming community where individuality and sustainability coexist. These principles shape everything we do—from sourcing and pricing to how we care for every item and serve every customer—so buying secondhand feels aspirational, reliable, and responsible.