YC is a personal brand celebrating a playful, unapologetic love of cats while helping fellow cat lovers connect, create, and cultivate joyful cat-centered lives. Through authentic storytelling, curated content, and community-driven experiences inspired by the slogan “I love Catz,” YC blends relatable personality with expert insight to entertain, educate, and spark meaningful connections in the feline-loving world.

YC is built on genuine curiosity, warmth, and bold self-expression — we prioritize honest storytelling that uplifts the everyday magic of sharing life with cats. We champion community-first engagement, respectful stewardship of feline welfare, and creative authenticity in everything we publish and offer, letting those values guide collaborations, content choices, and the way we treat every member of our audience as a fellow cat confidant.