Yara Brand Guidelines

Yara, "The Arab Baddies," is a vibrant fashion and beauty brand igniting a revolution of self-love and cultural pride. We curate bold styles and exquisite beauty essentials designed to amplify the inherent allure and strength of every woman who dares to be extraordinary.

Yara celebrates the unapologetic confidence and rich cultural tapestry of the modern Arab woman. We champion self-expression, empowering our community to embrace their unique beauty and heritage with pride, fostering a space where authenticity is the ultimate trend and every individual shines radiantly.