XRR Brand Guidelines

XRR reinvents contemporary street and elevated casualwear by fusing bold, technical-inspired tailoring with trend-forward aesthetics—making statement pieces that are wearable every day. Rooted in quality materials and precise cuts, XRR delivers limited-run collections and thoughtful capsule drops that help customers express individuality without sacrificing fit or function. Bring that XRR back to the style is our rallying cry: we revive confident, modern dressing for those who move between creative work, nightlife, and city life.

At XRR we prioritize fearless creativity, uncompromising quality, and cultural relevance—designing with intention so each piece earns its place in a lived wardrobe. We respect the craft of clothing through sustainable sourcing and careful production, while championing inclusivity and self-expression so every customer can wear our designs on their own terms. These values guide our collaborations, product choices, and how we engage with our community: thoughtful, bold, and always authentic.