What We Do is a candid, personality-driven YouTube channel where two friends explore projects, experiments, and everyday curiosities with humor, honesty, and hands-on curiosity. Guided by the slogan “We’re Just Two Guys Doing What We Do,” the channel blends accessible how-tos, relatable storytelling, and unscripted chemistry to entertain viewers while making learning feel effortless and fun. With consistent production, genuine camaraderie, and a focus on practical takeaways, What We Do turns ordinary moments into shareable, compulsively watchable content.

Rooted in curiosity, transparency, and friendship, our brand champions doing over perfecting: we try things, show the process — including the mistakes — and invite our audience along. We value authenticity above slickness, believing that real connection grows from vulnerability, reliable consistency, and a playful appetite for experimentation. Every decision is filtered through whether it keeps the channel approachable, useful, and true to two friends who simply enjoy making and sharing things together.