what if... Brand Guidelines

Fonts

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Brand fonts that reflect the tone and style of what if....

Open Sans

Light to Extra Bold, 6 weights

Regular, 1 weight

40px

Light 300what if...

Regular 400what if...

Medium 500what if...

Semibold 600what if...

Bold 700what if...

Extra Bold 800what if...

Open Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789&@?