Watt The Heck is a daring cycling brand that energizes riders with bold innovation and uncompromising performance gear. We fuse cutting-edge technology with vibrant design to empower cyclists of all levels to push boundaries and embrace the thrill of the ride. At Watt The Heck, we don’t just ride — we make every watt count, inspiring bold adventures on every path.

At Watt The Heck, we are driven by a fearless spirit and a passion for authenticity that fuels every product we create. We value relentless innovation, community connection, and the courage to challenge convention, ensuring our riders feel empowered and supported on every journey. Our commitment to quality, sustainability, and inclusivity guides every decision, reflecting the bold heart of cycling culture we proudly champion.