VTV Brand Guidelines

VTV is a contemporary fashion label blending urban edge with timeless tailoring to craft pieces that move with the moment and last beyond trends. Rooted in a celebration of seasonal energy—Viti Vibez—our collections fuse bold prints, elevated basics, and sustainable materials to give style-conscious consumers confident, wearable statements for every day and night. With thoughtful fits, limited drops, and community-driven drops, VTV delivers clothes that feel personal, fresh, and unmistakably vibrant.

At VTV we design from a place of authenticity, honoring individuality and cultural expression while committing to responsible production and lasting quality. We value creativity that challenges the expected, inclusivity that welcomes diverse voices, and transparency that builds trust with customers and partners—guiding every choice from fabric sourcing to local collaborations so our brand feels as good ethically as it does visually.