Virgin Innovation transforms spaces and projects with high-performance paints and expert color systems designed for professionals and discerning homeowners. Combining cutting-edge, eco-friendly formulations with precision color science and consultative service, we help clients achieve durable, beautiful finishes — Innovate With Every Stroke — whether restoring heritage surfaces or launching contemporary designs.

At our core we believe in craft, responsibility, and relentless improvement: we respect the tradition of paint as both protection and expression, prioritize health and environmental stewardship through low-impact formulations, and pursue continuous innovation to solve real-world jobsite challenges. This commitment drives transparent partnerships with contractors, designers, and homeowners, ensuring each product decision, color recommendation, and service interaction reinforces quality, trust, and lasting beauty.