Urban Nova Brand Guidelines

Urban Nova fuses gritty streetwear energy with tailored craftsmanship to create versatile pieces that move seamlessly from city sidewalks to curated social scenes. Guided by the slogan “Street Style, Refined And Ready,” we blend cutting-edge urban aesthetics, premium fabrics, and thoughtful construction so customers get bold, wearable looks that feel polished and effortless. Whether launching seasonal drops or limited collaborations, Urban Nova partners with local creatives to keep designs rooted in real-city culture while maintaining high standards of fit and finish.

At Urban Nova we value authenticity, craft, and community: we design with respect for the street origins of our styles while insisting on elevated construction and sustainable materials so garments last beyond trends. We prioritize inclusive design and collaborative relationships with artists, makers, and customers to ensure our collections reflect real voices and lived urban experience. Decisions are guided by transparency, quality, and cultural relevance—creating clothing that empowers self-expression without compromising responsibility to people and place.