About UP/SIDE
UP/SIDE designs mindful, performance-driven apparel that helps people rebound stronger—physically and mentally—after setbacks. Blending durable, movement-ready fabrics with elevated, street-smart styling, our collections are engineered for recovery, resilience, and everyday confidence. Down Isn't OUT: each piece is made to move you forward, whether you're rehabbing, retraining, or simply refusing to stay down.
Brand Values
At UP/SIDE we stand for resilience, intentional design, and inclusive optimism: we make clothes that support comeback stories, informed by functional fit, thoughtful materials, and real-world testing. We prioritize transparency and durability so customers can trust their gear through tough moments, celebrate progress instead of perfection, and feel seen in styles that work for every body and every stage of return. Our choices—from sourcing to sizing—are guided by the belief that setbacks are part of growth, and clothing should empower the next step.
Industry
Apparel
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