Ulta Beauty Brand Guidelines
Ulta Beauty
Your Success Story
About
Ulta Beauty redefines your routine as Your Success Story, offering a curated world of premium cosmetics to fuel your personal confidence.
Brand values
We empower self-expression by championing inclusivity and celebrating the unique beauty journey of every individual we serve.
- Industry
- Cosmetics Store
- Brand personality
- Friendly, Helpful, Warm, Soft, Natural
- Business offerings
- Physical Product, Digital Product
- Product offerings
- Makeup Essentials, Skincare Solutions, Beauty Tools And Brushes