Truetail

About

Truetail crafts high-quality, transparently sourced pet foods that prioritize real nutrition and real taste—because pets deserve meals as wholesome as they are delicious. Combining veterinarian-backed recipes, human-grade ingredients, and rigorous quality controls, Truetail delivers Nutrition You Can Trust. Love They Can Taste to help pet owners confidently nourish long, happy lives for their companions.

Brand values

At Truetail we put pets first through honesty, science, and compassion: we’re committed to transparent sourcing and evidence-based nutrition so every ingredient earns its place in the bowl. We value trustworthiness in our partnerships and processes, continual improvement driven by veterinary and nutritional expertise, and a deep empathy for pets and their people—making choices that protect pet health, respect the planet, and strengthen the bond between owners and their animals.