TrueShade Brand Guidelines
TrueShade
where every shade belongs
About
TrueShade redefines cosmetic standards with a revolutionary range of inclusive formulas where every shade belongs. Our mission is to ensure everyone finds their perfect match with premium, long-wear makeup.
Brand values
TrueShade champions radical inclusivity by celebrating the unique beauty of every skin tone through accessible, high-performance artistry. We empower individuals to find their perfect match and express their authentic selves with confidence.
- Industry
- Makeup