True Wag

earn every wag

About

Brand Name: TrueWag Tagline: "Every wag, earned." What we do: Indian pet wellness brand launching on Amazon India. First product: probiotic soft chews for dogs. Positioning: The Zesty Paws of India — premium, warm, lifestyle-first, science-backed but never cold.

Brand values

At True Wag, we believe in the profound bond between pets and their people, fostering trust and joy through exceptional care and unwavering dedication to their well-being. We champion a lifestyle where every pet feels loved, safe, and cherished, ensuring peace of mind for every owner.

Industry: Pet Care
Brand personality: Approachable, Friendly, Playful, Bold
Business offerings: Physical Product
Product offerings: Dog Food