About THREAD BY ANU
THREAD BY ANU is a contemporary fashion atelier blending handcrafted tailoring with modern sensibilities to create thoughtful, wearable pieces that celebrate individuality. Guided by the playful spirit of the slogan “Frocl,” each collection balances artisanal details, responsibly sourced materials, and versatile silhouettes—offering customers elevated everyday wardrobe staples that feel personal, confident, and quietly distinctive.
Brand Values
At THREAD BY ANU we value craftsmanship, authenticity, and mindful creativity: we design with respect for the maker’s touch, choose sustainable materials whenever possible, and prioritize pieces that empower customers to express their true selves. Our brand is committed to transparency, thoughtful slow-fashion practices, and approachable elegance—decisions and interactions are shaped by care for people, planet, and the belief that timeless style comes from purposeful design rather than fleeting trends.
Industry
Fashion
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