Them Dog's Brand Guidelines

THEM DOGS - STREET'WEAR crafts high-impact street couture for individuals who refuse to blend in. Fusing urban grit with refined tailoring and limited-run drops, we deliver statement pieces—from graphic outerwear to elevated basics—that celebrate boldness, authenticity, and craftsmanship. STREEET COUTURE FOR THE BOLD anchors every collection, ensuring our clothing performs on the streets while telling a story worth wearing.

At our core we champion fearless self-expression, uncompromising quality, and community-first collaboration: we design to empower the individual while partnering with local artists and makers to keep culture and craft at the center of what we do. Sustainability and mindful production guide our choices—favoring durable materials, responsible runs, and transparent practices—so style never comes at the cost of people or planet. Above all, we move with integrity: bold ideas, honest pricing, and real connections that turn customers into a streetwear family.