OLD AZZ RAPPER Brand Guidelines

THE O.A.R (Old Azz Rapper) is a hard-hitting music brand and artist collective that channels decades of hip-hop grit, wit, and lived experience into authentic tracks, performances, and collaborations. Blending classic boom‑bap sensibilities with modern production and razor-sharp storytelling, THE O.A.R delivers unapologetic lyricism and stage presence that resonates with long-time heads and new listeners alike. With the slogan “old azz rapper,” the project owns its seasoned voice—turning age, perspective, and hustle into a distinct creative advantage.

Rooted in authenticity, THE O.A.R champions honesty in lyricism, respect for hip‑hop’s history, and relentless craft—every verse is earned, not manufactured. We value connection: showing up for fans, collaborating with peers, and speaking to real life without nostalgia that softens the edge. Integrity guides our choices—from the beats we record to the stages we take—so audiences know they’re hearing something true, unapologetic, and built to last.