THE 1O1 MUSIQ Brand Guidelines

THE 1O1 MUSIQ blends bold streetwear sensibility with refined, contemporary tailoring to create fashion that feels both personal and universal. Drawing on music, culture, and craftsmanship, we design limited-edition collections and versatile staples that celebrate individuality while remaining accessible to everyday wardrobes—One of a Kind, One for All. Our pieces emphasize thoughtful materials, considered fit, and storytelling details that resonate with creative tastemakers and style-conscious communities.

At THE 1O1 MUSIQ we value authentic self-expression, inclusive creativity, and meticulous craftsmanship. We believe fashion should amplify identity, not dictate it, so we prioritize originality, sustainable choices, and community collaboration in every decision—from concept to production to customer care. Rooted in music and culture, our brand champions accessibility without compromise, treating every garment as a canvas for connection and confidence.