TED Brand Guidelines


TED curates and disseminates groundbreaking ideas and essential insights from leading thinkers worldwide, transforming how audiences engage with critical global issues. We go beyond headlines to provide deep, nuanced perspectives, fostering a more informed and inspired understanding of our complex world.
At TED, we are driven by an unwavering commitment to intellectual curiosity and the power of ideas to ignite change. Our core values emphasize integrity in curation, fostering diverse perspectives, and promoting accessible, evidence-based insights to empower a global community with knowledge and inspiration.