Tathoi Brand Guidelines

Tathoi designs and handcrafts elevated wardrobe pieces that blend artisanal techniques with contemporary silhouettes, giving women clothing that feels both personal and polished. Rooted in thoughtful fabric selection and seasonless details, each piece is made to empower everyday confidence—CRAFTED FASHION, CONFIDENT YOU—so customers invest in garments that look beautiful, wear well, and tell a story.

At Tathoi we champion craftsmanship, thoughtful sustainability, and emotional confidence: we prioritize skilled handwork and quality materials so each garment endures, choose processes that respect people and the planet, and design with the intention of making the wearer feel poised and authentic. This commitment guides every decision—from material sourcing to customer care—so our brand fosters lasting relationships, mindful consumption, and a wardrobe that supports the confident, modern life.