Stray Kids Brand Guidelines
Stray Kids
About
Stray Kids is a groundbreaking K-Pop powerhouse, celebrated globally for their self-produced artistry and genre-defying sound that challenges musical norms. Through raw lyrical honesty and electrifying performances, they cultivate a profound connection with their dedicated fandom, embodying the core belief that "You Make Stray Kids Stay" by empowering listeners to navigate life's complexities and find strength in shared experiences. They are architects of a unique sonic universe, inviting fans worldwide into a journey of authentic self-expression and collective growth.
Brand values
At the heart of Stray Kids lies an unwavering commitment to authenticity, empowering both themselves and their fans to embrace their true selves without compromise. We champion the spirit of innovation and relentless growth, constantly pushing creative boundaries to forge unique sonic landscapes that resonate deeply with listeners worldwide. This commitment is underpinned by a profound connection with our fandom, recognizing their indispensable role in our journey and inspiring a global community built on mutual support and shared dreams.
- Industry
- Music