SPORTWEAR Brand Guidelines

SPORTWEAR transforms athletic apparel into performance-driven style, designing premium sportswear that helps athletes and everyday competitors move, train, and win with confidence. Rooted in technical fabrics, smart fit, and durable construction, our collections deliver studio-to-street versatility and championship-level comfort—The Champs Way. We pair functional innovation with bold design so you look as elite as you feel, whether you’re setting a personal best or owning the city commute.

At SPORTWEAR, we believe excellence is earned through consistency, integrity, and relentless improvement. We prioritize performance-first design, sustainable materials, and inclusive fit so every athlete—beginner to pro—can trust their gear to perform; we champion grit and celebration in equal measure, making choices that respect people and the planet while inspiring confidence and community. These principles guide how we design, source, and show up for customers, ensuring every product embodies The Champs Way.