Colors

Official color palette to keep SouthWest visually consistent. Click a color to copy its HEX code.

Color pairings

Brand color combinations that keep text easy to read.

On Time, On Point, On Budget
#262B31 on #FFFFFF
On Time, On Point, On Budget
#262B31 on #D1D1D1

Color proportions

How much of each color to use across your designs.

  • #262B3160%
  • #FFFFFF27%
  • #D1D1D113%