SOUTH SURF.CO outfits passionate surfers and coastal adventurers with thoughtfully curated gear, locally shaped boards, and performance-driven apparel rooted in Southern surf culture. We blend expert board craftsmanship, sustainable materials, and community-first events to help riders of all levels find the perfect wave-ready setup — because at SOUTH SURF.CO, surfing is more than a sport, it’s a way of life.

We prioritize authenticity, stewardship, and community: honoring local surf traditions through quality craftsmanship, minimizing our environmental impact with responsible materials and repair-forward practices, and fostering inclusive spaces where beginners and veterans connect and grow. These values guide every choice we make — from the shaper’s bench to beach cleanups and skate-to-surf clinics — so customers know they’re supporting a shop that cares for the ocean, the culture, and each other.