Sonny Stray is an independent record label dedicated to unearthing and amplifying the voices of truly unique artists. We specialize in cultivating raw talent, crafting distinctive sonic identities, and launching careers that resonate deeply within the indie and alternative music scenes. Our mission is to build lasting legacies for artists who dare to stray from the mainstream, providing a home where creativity flourishes unbound.

At Sonny Stray, our core is built upon unwavering artistic integrity and a deep commitment to authentic expression. We champion creativity in all its forms, fostering a collaborative environment where artists are empowered to forge their distinct sound without compromise. Our dedication extends to building a vibrant, supportive community, believing that genuine connection and mutual respect are the true foundations of enduring musical journeys.