Something Brand Guidelines

Something crafts contemporary, curiosity-driven fashion that blurs the line between anonymity and expression. Operating under the evocative slogan “Wear by Unknown,” the brand designs thoughtfully tailored pieces and limited-run collections that prioritize subtle detail, wearable storytelling, and ethical production—appealing to style seekers who value originality, quality, and the quiet confidence of garments that speak without shouting.

At our core, Something champions mindful creativity: we design with intention, favoring craftsmanship and sustainable choices that respect people and the planet. We celebrate ambiguity and self-discovery, encouraging customers to define their identity through versatile pieces rather than labels. Integrity guides our decisions—from transparent sourcing to inclusive sizing—so every interaction supports honest style and long-term value.