Sj Brand Guidelines

Sj crafts thoughtfully designed knitwear and outerwear that blend timeless silhouettes with modern warmth — Warmth, Guaranteed. We source sustainable fibers and pair meticulous tailoring with effortless style so customers feel cozy, confident, and prepared for whatever the day brings. Sj speaks to those who value enduring quality and understated luxury in every cold-weather staple.

At Sj we believe warmth is more than temperature: it’s comfort, care, and responsibility. We prioritize material integrity and ethical sourcing, design for longevity over fleeting trends, and put customer trust at the center of every decision — from pattern to postal box. Our promise is to create pieces that respect people and the planet while delivering honesty, craftsmanship, and quiet confidence to the wearer.