SITEX Brand Guidelines


Denim will never die...
Born in the heart of Tunisia’s rich 3,000-year-old civilization, SITEX has been a cornerstone of the country’s textile industry since 1977. Rooted in the Sahel region’s traditional know-how, SITEX began as a strategic partnership between SOGITEX and Swift Textiles, an American leader in denim production seeking a gateway to European markets. By 1977, SITEX had gained full autonomy, and in 1986, strengthened its ties with Swift Textiles through a more strategic partnership. Today, SITEX operates two advanced facilities: a spinning unit in Sousse (90,400 m²) and a specialized site in Ksar Hellal (170,000 m²) for dyeing, weaving, and finishing denim fabrics
SITEX cherishes the enduring legacy of denim, weaving timeless style and sustainable practices into every thread. We are committed to preserving the authentic craft of textile creation for generations.