Simplicity Girl Brand Guidelines

Simplicity Girl curates timeless, versatile wardrobe essentials that make effortless elegance accessible every day. Rooted in clean lines, elevated fabrics, and thoughtful tailoring, we help women build a confident, low-fuss closet that performs from desk to date night — Chic Confidence, Simplified Style. By combining sustainable sourcing with approachable price points and styling guidance, we deliver looks that feel polished without the overwhelm.

At our core, we champion clarity over clutter: intentional design, honest quality, and clothing that empowers rather than complicates life. We prioritize ethical sourcing and lasting construction so pieces become trusted staples, not fast-fashion throwaways. Above all, we believe confidence grows from authenticity, so we design with real women’s lives in mind — practical, stylish, and unapologetically simple.