SESI MATCHA Brand Guidelines


SESI MATCHA crafts vibrant, modern matcha beverages and ready-to-drink blends designed specifically for Gen Z—bold flavors, clean ingredients, and Instagram-ready packaging. Blending traditional Japanese matcha craftsmanship with contemporary taste and sustainability, we deliver energizing, low-sugar drinks that prioritize authentic matcha quality, ethical sourcing, and a playful, trend-forward aesthetic. MATCHA GEN Z.
At SESI MATCHA we put authenticity, creativity, and conscience at the heart of every cup—honoring centuries-old matcha techniques while innovating flavors and formats that resonate with Gen Z. We champion transparency in sourcing and sustainable practices, celebrate self-expression and community through design and collaboration, and commit to delivering uplifting, healthier alternatives that make daily rituals feel fresh, fun, and purposeful.