Savagexfenty Brand Guidelines

Savagexfenty reinvents fashion-forward intimate apparel and ready-to-wear with unapologetic confidence and inclusive luxury. Blending bold design, runway-quality craftsmanship, and a size- and shade-diverse fit range, the brand empowers every customer to express their fiercest self—delivering provocative, comfortable pieces that blur the line between lingerie and lifestyle.

At the heart of Savagexfenty is a commitment to fearless inclusivity, creative innovation, and authentic self-expression. We design with diversity in mind, champion ethical production and quality, and cultivate an unapologetic voice that celebrates individuality—guiding every design choice, collaboration, and customer touchpoint toward empowering people to feel seen, stylish, and unstoppable.