RXZ Brand Guidelines

RXZ is a streetwear fashion label that fuses bold urban attitude with craft-forward design, creating ready-to-wear pieces built for movement and self-expression. With a focus on durable materials, sharp silhouettes, and unexpected detailing, RXZ empowers city riders and trendsetters to own the pavement — Pelesit jalanan. Our collections balance practical performance with runway-ready edge, offering statement garments that perform as well on the road as they do in the spotlight.

At the heart of RXZ is a commitment to authenticity, fearless creativity, and functional quality: we design for real lives lived fast, honoring the street as both runway and community. We champion responsible production and durable design so garments can be worn, shared, and trusted, while celebrating bold individualism that pushes cultural boundaries. Every decision — from fabric choices to collaborations and customer care — prioritizes lasting value, honest storytelling, and making the city feel like your stage.