RFR (Ready For Riding) crafts high-performance bicycles and riding gear engineered for riders who demand durability, precision, and joy on every mile. Blending race-tested materials with rider-focused design and service, RFR delivers bikes that accelerate confidence and minimize downtime—whether you’re commuting, gravel grinding, or chasing podiums. Our slogan, Ready For Riding, isn’t just a promise: it’s the moment your ride is built, tuned, and road-ready.

At RFR we believe in relentless reliability, human-centered performance, and honest craftsmanship: building products that withstand real-world wear while enhancing the rider’s connection to the road. We put riders first through transparent design, rigorous testing, and responsive service, making decisions that prioritize safety, longevity, and genuine riding pleasure. Rooted in community and a passion for motion, RFR measures success by the miles you smile and the trust we earn on every ride.