RE: MIND Brand Guidelines
RE: MIND
About
Re: Mind crafts functional, low-stimulant beverages designed to sharpen focus and lift mood without the jittery crash of caffeine. Blending clinically-informed nootropics, adaptogens, and clean, natural flavors, our drinks deliver a subtle, sustained mental boost that supports productivity, clarity, and wellbeing—feel the boost. Not the caffeine.
Brand values
At Re: Mind we prioritize clarity, integrity, and wellbeing: clarity in creating transparent labels and evidence-based formulas, integrity in sourcing clean, responsibly produced ingredients, and wellbeing by designing products that enhance mental performance without compromising sleep or long-term health. We champion accessible cognitive support—listening to real users, iterating with science-first rigor, and committing to sustainable packaging and honest communication so customers can trust every sip.
- Industry
- Drink