RADIO NEW RENO is the vibrant voice of the Biggest Little City, delivering dynamic local programming that connects, informs, and entertains our diverse community. We go beyond just playing music, offering a vital mix of news, cultural insights, and engaging content that makes us the essential soundtrack to daily life in Reno, reflecting the unique spirit of our listeners.

At RADIO NEW RENO, our core is built on an unwavering commitment to Community Connection, ensuring every broadcast strengthens local bonds, celebrates regional talent, and addresses the issues that matter most to our listeners. We champion Authentic Voice, providing a platform for genuine expression and diverse perspectives, believing true local radio is a vibrant mirror to its people. Integrity and Innovation drive us to deliver reliable information with creative flair, constantly evolving to serve our audience with the highest quality and most engaging content.