Colors

Official color palette to keep prime scents visually consistent. Click a color to copy its HEX code.

Color pairings

Brand color combinations that keep text easy to read.

the smell of excellence
#000000 on #FAF9F6
the smell of excellence
#232321 on #FAF9F6
the smell of excellence
#73685E on #FAF9F6

Color proportions

How much of each color to use across your designs.

  • #FAF9F660%
  • #23232123%
  • #73685E11%
  • #0000006%